Dave Reuss, February 2010

The Lookout
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Tuesday, February 2, 2010 - 12:00am Dave Reuss

From multi-national companies to local brands, this famous tradeshow in downtown Salt Lake City gives just about everyone in the outdoor industry a chance to demo products, make connections, and otherwise have a damn good time. And after a grueling 7 hour drive (only getting pulled over twice for ‘allegedly’ speeding),Crowd at the Outdoor Retailer Expo 2010 we rolled into Mormon-central, ready to join the throng and soak in all the cutting-edge toys from the best outdoor companies.

As soon as I rode the main escalator down and stepped on to the convention floor, my jaw dropped and my eyes went wide. The Salt Palace, which boasts over 500,000 square feet of exhibition space, was absolutely packed, overflowing with extravagant booths touting the latest and greatest in outdoor gear. This year, the show boasted over 40,000 visitors and nearly 800 brands, 170 of those being new companies.

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